Course curriculum

    1. 1. An Introduction To Google Ads

    2. 1.1 Google Ads Glossary.pdf

    3. 2. An Introduction To The Search & Display Networks On Google

    4. 3. How The Ad Auction Works & How Much A Click Costs

    5. 4. A Guide Of The New & Latest Google Ads Interface

    1. 1. Create A Google Ads Account

    2. 2. Deciding On Which Network To Select For Your Campaign

    3. 3. Bidding Strategies Explained

    1. 1. What Is Conversion Tracking Why is it so important?

    2. 2. How To Set Up Conversion Tracking

    1. 1. Writing Top Quality Ads - Make your ads stand out against your competitors.

    2. 2. Location Targeting - set your ads to show in best locations for your Business

    3. 3. Ad Scheduling - Set your campaign to run when it matters most.

    4. 4. Keyword Research - Find the best keywords for your campaign

    5. 5. Keyword Match Types Explained

    6. 6. What are Ad Extensions & why are they essential to success

    7. 7. How to Maximise Your Budget with negative keywords

    8. 8. How To Set Up A Search Campaign Complete run through

    9. 9. How To Manage & Optimise Your search Campaign

    1. 1. An Overview Of The Display Network

    2. 2. The Different Formats Of Display Ads

    3. 3. How To Set Up A Display Campaign Complete Run through

    4. 4. Learn How To Optimise Your Display Campaign

    5. 5. How To Set Up A Re-Marketing Campaign

    1. 1. Extra Location Tracking For Pinpoint Optimisation

    2. 2. Finding New Keywords Using Your Competitors

About this course

  • £76.99
  • 26 lessons
  • 2.5 hours of video content